Each of us has gradually convinced over the years that consumption is a normal year, conventional, almost trivial, it is not necessary to devote special attention. Many people live the act of eating as something that concerns only themselves, their tastes, their desires, their portfolio or the right, as consumers, not to be cheated. On the other hand the reality shows that consumption is far from being a private matter and emphasizes the fact that there can only be addressed as attention to prices and quality of goods traded. Our consumption in daily life is not a simple "individual act" but rather a factor that concerns the entire planet the whole human race at every level. Consumerism produces a myriad of effects and impact disastrously on geopolitical conjunctures promoting hegemony, oppression, exploitation, war, barbarism and cultural annihilation. Behind this seemingly spontaneous gesture of ours, now experienced by most people as mere practice of one's actions daily, hide serious problems of a global, social, political and environmental issues that no one can afford to ignore.
In a recent conference on youth and consumerism entitled "Generation Trash, nihilistic plague pathology" [trash generation, nihilistic pathology of plague] the same young, affluent Western consumers, revealed and denounced a deep unease that the experts promptly called hara-kiri psyche. Many adolescents have respondents described their lives as "pure consumerism - mainly induced by advertising techniques - which joins the frustration that comes from not you can eat what you want ", their own culture as a" desperate chaos of status and propaganda that creates an explosive mixture of revulsion against the values \u200b\u200bof sharing and resentment against the world, where the border between real and virtual is hidden in a incurable "and its freedom" limited to the choice of team to cheer at the TV channel to watch or buy the goods from the supermarket ". Behind the speakers took up a phrase from a sign writer Dorota Maslowska ... is a lost generation, bred on a barren land of plastic, flower and bud ostentatiously Plastic ...".
Eleonora Teso
